Go for the Web Site or the Walled Garden?

From Marketing Land: Should you move your blog to Medium or Facebook? The post dot-com era for content. “We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution. These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to change how we think about the conventions of content strategy.”