Wolf Street Takes A Look At Google and Its Advertising Business

Wolf Street takes a deep look at online advertising, especially in the context of Google. “In our media database, Google has been mentioned in one-hundred-thousand articles over the last two years – that’s one out of every fifteen articles. If you tried to read everything Google, you just wouldn’t have enough waking hours to keep up with the information flow. [No kidding. – TC] No wonder people stopped trying to figure out what the company is really about. During every earnings call, analysts usually focus on CPC and user acquisition costs, and a few other nice-sounding, reassuring metrics that were created by the company itself.”