NextVR and Live Nation Teaming Up

The VR bandwagon continues apace. Live Nation and NextVR are teaming up to broadcast performances in VR. “Now [NextVR] is partnering with Live Nation to ‘broadcast hundreds of live, cutting-edge performances in virtual reality to music fans worldwide.’ Live Nation Entertainment, parent company to Ticketmaster, generated over $7 billion in revenue in 2015 by promoting performances worldwide, including artists such as U2, Fleetwood Mac, AC/DC, One Direction, Maroon 5 and Luke Bryan, and festivals such as Electric Daisy Carnival, Rock Werchter, Austin City Limits, Lollapolooza and Bonnaroo”