Research: How Public Outrage on Twitter Affects Organizations in Crisis

Research from the University of Missouri: How Public Outrage on Twitter Affects Organizations in Crisis “Findings suggest that unorganized and semi-organized publics use Twitter as a conversational platform to communicate their stances toward an issue. In the case of the NFL and concussions, the lay public enjoyed and was influenced by the ‘Concussion’ movie, ultimately influencing their perceptions of the NFL. The health community public used the NFL concussion issue as a sounding board for promoting their own research and the need for more concussion and head trauma research. Former and current athletes and coaches engaged in dialogue promoting more concussion awareness in sports in general. Journalists were able to leverage the movie as a way to resonate with the lay public and communicate about the health issue of concussions.”