Facebook Reminder Leads to Voter Registration Surge in California

Facebook’s voter registration push in California was apparently a huge success. “California Secretary of State Alex Padilla reported today that there were nearly 200,000 completed transactions on the California Secretary of State‚Äôs online voter registration website on Monday, May 16 and Tuesday, May 17. This spike coincided with a new Facebook effort to facilitate voter registration in California. On Monday, May 16, 2016, Californians who logged into their Facebook accounts began receiving a reminder to register to vote through a link appearing at the top of their News Feed. The results were stunning.”

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