Interesting: 85% of Facebook video is watched without sound? “As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year. Eighty-five percent of its viewership is occurring without users turning the sound on. Similarly, millennial news site Mic, which is also averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound. PopSugar said its silent video views range between 50 and 80 percent.”
Now I wonder about this. The length of time that a person must watch a video on Facebook before it counts as a view is ridiculously low – three seconds. It might be that people are watching for more than three seconds and deciding they don’t want to watch the rest. Usually I watch for four or five seconds and then either decide not to watch the rest or turn the volume up.