Ad Blocking Continues to Grow Around the Web

This is how pervasive ad blocking has gotten: almost a third of global Web page views are impacted by ad blocking. “Worldwide ad blocking (page views) now stands at 32.4 percent, while analytics blocking is 5.2 percent. This means that 32 percent of all page views Blockmetry is monitoring globally witness ad blocking. That’s up from 28.5 percent in May. However analytics blocking has not grown as much; it was 5.1 percent in May.”

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