Times Higher Education: Universities failing to make best use of Twitter, researchers say

Times Higher Education: Universities failing to make best use of Twitter, researchers say “Universities are failing to make best use of Twitter and may promote ‘inaccurate’ depictions of themselves via the social network, a major study says. An analysis of the Twitter accounts of 2,411 US higher education providers found that they were largely used to broadcast information or to highlight positive aspects of their institution. Examples of universities utilising Twitter to engage in dialogue or debate and to reach out to the wider community were much less widespread.”

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