Monday Note: The Trouble With Facebook’s Insular Culture

Monday Note: The Trouble With Facebook’s Insular Culture. “In short, a growing percentage of the population get its news from Facebook. This negatively impacts the news industry in two ways. One, it dilutes existing brands because fewer and fewer people are able to clearly attribute a content they choose to its original publisher (and I’m not even mentioning author recognition here, it’s lost in the process.) Two, Facebook has become a giant filter: roughly 10% to 20% of a publisher’s output that is pushed into Facebook actually ends up in user’s newsfeed — even if she subscribed to it.” I think 10% to 20% is probably optimistic. I would have said 5% to 10%.

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