PLOS: Please Like Me: Facebook and Public Health Communication

From PLOS: Please Like Me: Facebook and Public Health Communication. “This study sought to identify the features of Facebook posts that are associated with higher user engagement on Australian public health organisations’ Facebook pages. We selected 20 eligible pages through a systematic search and coded 360-days of posts for each page. Posts were coded by: post type (e.g., photo, text only etc.), communication technique employed (e.g. testimonial, informative etc.) and use of marketing elements (e.g., branding, use of mascots). A series of negative binomial regressions were used to assess associations between post characteristics and user engagement as measured by the number of likes, shares and comments.”

2 thoughts on “PLOS: Please Like Me: Facebook and Public Health Communication

Comments are closed.

%d bloggers like this: