Facebook Overestimated Video Viewing Time on Its Platform

Facebook has apparently been artificially inflating average viewing time of video. Which, I guess, is why my feed is now full of things like squirrels being cute for 24 seconds. “Facebook told ad buying agency Publicis Media that it likely overestimated average time spent watching videos by a whopping 60% to 80%, according to a letter Publicis sent to clients, which was reviewed by The Wall Street Journal. “

Tags :
%d bloggers like this: