Search Engine Land: Possum Algorithm Update/Roundup
Search Engine Land has a roundup of Google’s “Possum” algorithm update. “For those of you wondering what ‘Possum’ is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum.” They also have fifty teeth, carry their young on their back, and freak out my neighbor’s dog.