Are Publishers Getting Over Facebook’s Instant Articles?
Are publishers getting over Facebook’s “Instant Articles”? “NewsWhip looked at several publishers’ posts to Instant Articles during a five-day period (Sept. 16-20). It’s hard to draw generalizations from such a short timeframe, but it found that while some publishers including The Huffington Post, Mic and Washington Post are essentially all in on the format, other early adopters (BBC News, National Geographic and The Wall Street Journal) barely seem to be using Instant Articles at all recently. NBC News and Business Insider, ‘seem to have pulled back as well from creating Instant Articles.’ Facebook hasn’t yet responded to requests for comment.”