Research: Twitter Can Be Good for Political Newcomers

Looks like Twitter can be good for political newcomers. “Political candidates, companies and individuals alike are struggling to figure out what kind of ROI their brand can earn from social media. New research co-authored by Wharton marketing professor Pinar Yildirim, Maria Petrova of the Barcelona Graduate School of Economics and Ananya Sen of the Toulouse School of Economics shows that adopting a new platform gives a financial boost to those vying for U.S. Congressional seats – but only if they are political newcomers.”

%d bloggers like this: