Yup, Airlines Are Listening on Social Media

Do airlines really listen to all the social media crabbing and stories of travel woe? Apparently, yes. “While every major airline tracks and answers customers online, some do it better than others. For example, Southwest answers almost half of the customers who mention the airline on social media, the best among airlines in North America. Alaska Airlines is the fastest, answering social media posts within three minutes, according to Conversocial, which works with airlines like Alaska and tracks the industry’s interaction with millions of travelers.”

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