YouTube Launches New Tool for Sponsorship Disclosure

Smart move: YouTube has launched a new feature for video creators to disclose paid/sponsored videos. “While there are a variety of ways creators can disclose paid promotions, today we are launching a new, optional video feature that adds visible text on the video for the first few seconds a viewer watches, informing viewers of a paid promotion. Creators can also choose to add this text disclosure to any existing video without losing their view count or other video metrics.”

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