WSJ: A Primer on the Facebook Measurement Wars

From the Wall Street Journal: A Primer on the Facebook Measurement Wars “Facebook has been taking heat over the revelation that for two years it miscalculated a key metric, overestimating by as much as 80% the average time people spent watching video on its platform. Some in the ad world say the controversy highlights why Facebook and other big digital platforms shouldn’t be ‘grading their own homework,’ but should instead be submitting to measurement by independent, third-party tracking companies. It’s become a flashpoint for those arguing internet giants operate ‘walled gardens’ with little transparency.”

%d bloggers like this: