Rumor: Snapchat’s Buying Vurb

Is Snapchat buying Vurb? Is THAT what’s happening? “Snapchat Inc. is in the process of acquiring the personalized search app [Bobby] Lo created, people familiar with the matter said Monday. Los Angeles’ highest-valued tech company would spend more than $100 million in cash and stock to purchase the 5-year-old San Francisco start-up Verbify Inc., said a source unauthorized to speak publicly about the deal. The transaction hasn’t been finalized, multiple sources said.”

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