TechCrunch: Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

TechCrunch: Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more. “Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.”

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