Harvard Business Review: If Snap’s Strategy Is Building New Products, It Won’t Live Up to Its IPO Price

Harvard Business Review: If Snap’s Strategy Is Building New Products, It Won’t Live Up to Its IPO Price. “In light of Snap’s IPO, there has been an immense amount of speculation about the long-term viability of the company’s strategy…. How should you interpret the viability of Snap’s strategy amid the many opinions? The cacophony of commentaries isn’t unique to Snap; it also infects the general view of digital and digital transformation. The conventional wisdom holds that every industry is being disrupted and all the rules have changed. But have they? A close look at the core ideas of technology strategy suggests that beneath the sound and the fury lies a set of fundamental principles that can guide leaders in making smart choices. These same principles can help cut through some of the confusion around the viability of Snap’s strategy. I’ll share four of these principles here.”

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