South China Morning Post: Baidu’s Q4 sales dips as search engine struggles to regain traction

South China Morning Post: Baidu’s Q4 sales dips as search engine struggles to regain traction. “Baidu, China’s largest online search operator, reported a second straight quarter of sales decline, as it struggles to regain traction after last year’s public backlash from the death of a medical student linked to an advertising fiasco. Sales dipped 2.6 per cent to 18.21 billion yuan (US$2.65 billion) in the fourth quarter, better than the 18.17 billion yuan consensus estimate of 16 analysts polled by Bloomberg.” Please do note that Alibaba owns the South China Morning Post, and that Alibaba does compete with Baidu in the area of online advertising.

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