How social media has synchronized human civilization How social media has synchronized human civilization. “Human activity, whether commercial or social, contains patterns and moments of synchronicity. In recent years, social media like Twitter has provided an unprecedented volume of data on the daily activities of humans all over the world. Observing this activity on the scale of a city, a continent, or the globe reveals the patterns. In a paper published by the Journal of the Royal Society Interface, researchers at the New England Complex Systems Institute (NECSI) have observed a new pattern of synchronized activity: a simultaneous peak of Twitter activity stretching across half the planet, from Europe and Africa to Asia and Oceania.”