PLOS: Recruitment and retention of young adult veteran drinkers using Facebook

PLOS: Recruitment and retention of young adult veteran drinkers using Facebook. “The objective of this study was to describe the feasibility of using Facebook as a platform to recruit and retain young adult veteran drinkers into an online-alcohol use intervention study. Facebook’s wide accessibility and popularity among the age group that comprises the majority of veterans from the conflicts in Iraq and Afghanistan make it a compelling resource through which research can extend its reach to this otherwise hard-to-reach group.”