CNBC: You’re fired! How to decide when a tweet goes too far

CNBC: You’re fired! How to decide when a tweet goes too far. “A tweet targeting a sympathetic figure is surely more upsetting than a tweet targeting a jerk. But if the tone and content of the message is cruel, unkind or otherwise not the kind of thing that someone who gets the company’s values would say, then it would seem that even an offensive tweet targeting an unsympathetic person should result in a firing.”