USC: Persuasion and Facebook Live: Scarcity to increase awareness

An interesting article/personal experience/editorial/thing from USC: Persuasion and Facebook Live: Scarcity to increase awareness. “‘Are you going to the rally?’ This was the email/text/Facebook message I received from a plethora of sources. This was a rally to support Immigration Rights instead of hosting an Oscar party, by the United Talent Agency in West LA. Seeing that California Lt. Gov. Gavin Newsom, Jodie Foster, Michael J. Fox, Reza Aslan, and Keegan-Michael Key would be speaking it seemed like a no-brainer event. The problem was I had business meetings during the time. Fortunately, the event was being hosted on Facebook Live as well. This meant I would still get to see some of the speeches, even if I could not attend the event. In fact, isn’t that one of the purposes of Facebook Live?” The article revolves around the idea of one of Facebook Live’s strengths being its scarcity, which I find interesting because a) it’s counter to so much video on the Web and b) considering how easy it is to rip and share video, it’s not really within the creator’s control…

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