Arizona State University: Posting Yelp reviews to Facebook changes their nature, ASU study shows

Arizona State University: Posting Yelp reviews to Facebook changes their nature, ASU study shows. “There has been a lot of research on online reviews, but an Arizona State University professor’s paper is breaking new ground by looking at the actual words that people use in their reviews. He and his colleagues found that when the online-review platform Yelp started allowing users to post simultaneously on Facebook, it changed their nature. The result was a double-edged sword for the sites — more reviews, which Yelp wants, but more “emotional” language, which users say is less helpful, according to previous research. In other words, more quantity but less quality.”