At this point I’m just like “uh-huh.” Search Engine Land: Google launches new effort to flag upsetting or offensive content in search. “Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. ‘We’re explicitly avoiding the term “fake news,” because we think it is too vague,’ said Paul Haahr, one of Google’s senior engineers who is involved with search quality. ‘Demonstrably inaccurate information, however, we want to target.'” Oh, like when Google Maps reports a business as closed for weeks and weeks when it really isn’t? And the owner can’t get it reinstated? THAT kind of demonstrably inaccurate information?