University of Maryland: How to Detect Fake Facebook Friends

University of Maryland: How to Detect Fake Facebook Friends. “Company pages on social media sites like Facebook contain real-time information for brand managers hoping to gauge customer sentiment, but only if they know how to make sense of the raw data. New research from the University of Maryland’s Robert H. Smith School of Business shows how to filter for bias, starting with a three-pronged test to identify and remove fake users.”