Fortune Lords: How to Use Google Alerts Plus 12 Powerful Alternatives. “How do you keep up-to-date with all the mentions of you and your brand or competitors? And how do you keep tabs on the latest trends in your industry or niche? It’s impossible to monitor everything when there is so much happening online. But fortunately, there are some web monitoring tools that can help you keep updated.” This list is a bit too oriented towards social media monitoring (as opposed to full Web monitoring) for my taste, but lots of resources here.