Knowledge@Wharton: How Facebook’s Big Bet on Video Could Change TV

Knowledge@Wharton: How Facebook’s Big Bet on Video Could Change TV. “Facebook is aggressively ramping up its video strategy, cultivating content whether it comes from users, advertisers or Hollywood, or is developed internally. With its nearly two billion monthly users, the social network could make a big dent in traditional TV and help usher in a major shift towards social TV, Wharton experts say. The social network’s latest video push is partly due to a need to find more ad spaces. In its latest earnings call, Facebook says growth in the second half of 2017 will slow due to a peaking ad load, or how many ads are served up to users.”