Mashable: Snapchat desperately wants businesses to pay for geofilters

Mashable: Snapchat desperately wants businesses to pay for geofilters. “Snapchat needs to make more money, sure. But even more than that, the now-public company needs to attract more advertisers — even to its lower cost ad options — in hopes of turning them into big spenders and cementing the app as a must-buy digital ad platform. To do so, Snapchat is turning to one of its oldest tools: Geofilters.”