TechCrunch: Twitter introduces pre-roll ads to Periscope videos

TechCrunch: Twitter introduces pre-roll ads to Periscope videos. “Twitter is announcing a new ad unit — pre-roll ads on Periscope videos. In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that’s ‘organic to how people already consume that content on the platform.’ Basically, publishers will have the option to run a short video ad that plays before you watch their Periscope videos (both live broadcasts and replays) on Twitter.”

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