Marketing Land: Google is set to expand its store visits program to thousands more advertisers

Marketing Land: Google is set to expand its store visits program to thousands more advertisers. “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year old store visits measurement program to ads on the Display Network in September 2016 and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now set to make store visits data available to thousands more advertisers due to advancements in several components of its measurement capabilities.”