This is not a test: Google Optimize now free — for everyone (Google Analytics)

From the Google Analytics Blog: This is not a test: Google Optimize now free — for everyone. “To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360…. Today we’re very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone — for free. This is not a test: You can start using it today.”