New York Times: As Anger at O’Reilly Builds, Activists Use Social Media to Prod Advertisers

New York Times: As Anger at O’Reilly Builds, Activists Use Social Media to Prod Advertisers. “In this age of rage, Madison Avenue is finding itself on red alert. Advertisers are increasingly in the cross hairs of populist activists — aided by the power and reach of social media — who are demanding that brands quickly take sides on divisive social and political issues, posing a new challenge to corporations that usually prefer to stay out of the fray.”