Phys.org: Who are you on social media? New research examines norms of online personas

Phys.org: Who are you on social media? New research examines norms of online personas. “According to the Pew Research center, the majority of adults on the internet have more than one social networking profile on sites like Facebook, Twitter, and LinkedIn. Although the core purpose of these sites are similar – to digitally connect with peers and loved ones – new research conducted by researchers in Penn State’s College of Information Sciences and Technology (IST) and King’s College in London, England, found users often adopt different personas unique to each social network.”