Freedom to Tinker: The future of ad blocking

Freedom to Tinker: The future of ad blocking. “There’s an ongoing arms race between ad blockers and websites — more and more sites either try to sneak their ads through or force users to disable ad blockers. Most previous discussions have assumed that this is a cat-and-mouse game that will escalate indefinitely. But in a new paper, accompanied by proof-of-concept code, we challenge this claim. We believe that due to the architecture of web browsers, there’s an inherent asymmetry that favors users and ad blockers. We have devised and prototyped several ad blocking techniques that work radically differently from current ones. We don’t claim to have created an undefeatable ad blocker, but we identify an evolving combination of technical and legal factors that will determine the ‘end game’ of the arms race.”

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