Medium: Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse. “Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. … We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share. But starting earlier this year, we started to see far more misses. And not reaches in the low 20,000’s but 4,000 reach or 6,000 reach.” Lots of number crunching in this article, not just “it’s getting worse”.