Engadget: Facebook tests in-app store loyalty programs

Engadget: Facebook tests in-app store loyalty programs. “Facebook doesn’t just want you to tap on ads — it wants you to head to the store. TechCrunch has learned that the social network is testing a Facebook Rewards loyalty program that offers perks when you scan a personal QR code (tucked within the Facebook mobile app, naturally) at an eligible store. It’s just a ‘small test,’ according to the company, and there’s no certainty that it’ll become widely available. However, there are more than a few incentives for Facebook to make Rewards widely available.”