TechCrunch: Mailchimp’s marketing automation tools are now available for free

TechCrunch: Mailchimp’s marketing automation tools are now available for free. “With this newly free service, any online business can now easily create an automatic email that goes out a day after somebody abandons a virtual shopping cart, for example, or a day after somebody makes a first purchase. Similarly, they can set up a series of welcome emails or use the service for more transactional messages like receipts, shipping updates or invoices. MailChimp set up a number of pre-configured automations for some of these most popular use cases.”