Sydney Morning Herald: Google staves off death of its brand name, avoiding fate of Kleenex and Yo-Yo

Sydney Morning Herald: Google staves off death of its brand name, avoiding fate of Kleenex and Yo-Yo. “No matter how often you invoke a certain internet search engine’s name when doing online research, its parent company Alphabet still owns the brand. That’s the upshot of a US Federal Appeals Court’s decision on Tuesday rejecting the argument that Google has become so popular as a verb that it should lose its status as a protected trademark.”