Snapchat leads augmented reality gains: researchers (Phys.org)

Phys.org: Snapchat leads augmented reality gains: researchers. “Augmented reality is seeing strong gains among Americans thanks to social networks like Snapchat, Instagram and Facebook, a market research firm said Monday. A new report by eMarketer said some 40 million Americans will engage with augmented reality monthly in 2017, up 30 percent over last year. Virtual reality is also growing, but at a slower pace, according to the researchers.”