Digiday: Snapchat is wooing ad buyers with discount coupons and bonuses

Digiday: Snapchat is wooing ad buyers with discount coupons and bonuses. “Snap needs to show good results in the second quarter, and it’s looking to goose its ad business with offers of discounts and incentives to ad buyers. The platform is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017, said multiple agency executives whom Digiday interviewed.”