Marketing Land: Google confirms it will start blocking ‘annoying’ ads on Chrome next year

Marketing Land: Google confirms it will start blocking ‘annoying’ ads on Chrome next year. “Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to come together to tackle the root problem of bad ad experiences. Roughly a year later, Google, Facebook, the IAB and others formed the Coalition for Better Ads to establish global ad standards. In a blog post Thursday, he laid out Google’s plans to support the Coalition for Better Ads standards for digital advertising.” I sense more antitrust lawsuits in Google’s future.

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