Search Engine Land: Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

Search Engine Land: Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free. “In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google. In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the ‘First Click Free’ program.”