Portland State Thesis: Increasing Engagement on Nonprofit Facebook Pages through Photos

From Portland State University, a thesis: Increasing Engagement on Nonprofit Facebook Pages through Photos. “Developing effective strategies that maximize social media post engagement is beneficial in aiding organizations to achieve their marketing goals. This study focuses specifically on Facebook photo posts due to the platform’s widespread use and the high potential of visual media to provoke audience engagement, and aims to identify effective strategies for combining various text functions and types of photo content in order to maximize engagement from followers.” The author does note that the same size for the study was fairly small, but it’s an interesting (and fairly brief for a thesis) read.

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