Ars Technica: More than a decade later, how do original YouTube stars feel about the site?. “Modern YouTube stars can bring in millions of dollars through sponsorship and companies they own and run (often built on the foundation of their videos). Polish and premise on-site can match most of what you’d find on TV or streaming services. Accordingly, someone like Jacob Sartorius is better-known to a generation of young men and women than many mainstream celebrities. But even in YouTube’s early going, there were people creating videos and growing some kind of community—it’s just their experiences differed quite a bit from the meteoric video star risings of today, plenty of which end in lucrative business partnerships or studio-based opportunities.” Extensive, thoughtful article.