USA Today: Instagrammers are getting rich as advertisers target Gen-Z

USA Today: Instagrammers are getting rich as advertisers target Gen-Z . “For Andrea Russett, it’s not just about YouTube anymore. For years, the most lucrative avenue for video ‘creators’ like Russett—young folks who talk to the camera, act funny, sing, dance and make little mini-movies, was via YouTube, which shares revenues with its stable of popular performers. But this year, Facebook’s fast-growing Instagram app is ready for its closeup.”

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