NYU News: Messages with Moral-Emotional Words Are More Likely to go Viral on Social Media

NYU News: Messages with Moral-Emotional Words Are More Likely to go Viral on Social Media. “Tweets about political topics that include moral and emotional language are more likely to spread within the ideological networks of the sender, a team of researchers has found. Its study, which examined Twitter messages related to gun control, climate change, and same-sex marriage, points to both the potential and limits of communicating on social media.”

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