TechCrunch: Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members

TechCrunch: Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members. “Amazon today is launching Amazon Spark, a new feature aimed at improving product discovery, which is seemingly inspired by Instagram and its use of shoppable photos. Similarly, Amazon Spark users are encouraged to post stories, ideas and images of products they love, which others can react to with comments and ‘smiles’ – Amazon’s own version of the Like or Favorite button.” For a company named after a river, Amazon sure does love its fire motif.